Privacy Policy

Last updated: October 10, 2025

Lovaya LLC (“Lovaya”, “we”, “us”, or “our”) operates this website and online store, including all related content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated and secure shopping experience.

Our store is powered by Shopify, which enables us to offer the Services to you. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you. Personal information does not include data that has been anonymized or de-identified.

Depending on how you interact with the Services and where you live, we may collect or process the following categories of personal information:

  • Contact details such as your name, billing address, shipping address, phone number, and email address
  • Payment information such as payment method, transaction details, and payment confirmation (payment data is processed securely by third-party payment providers)
  • Account information including login details, preferences, and settings
  • Order and transaction information including items viewed, added to cart or wishlist, purchased, returned, or exchanged
  • Communications including messages you send to us through customer support or other channels
  • Device and technical information such as IP address, browser type, device identifiers, and network information
  • Usage information including how you browse, interact with, or navigate our Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you make a purchase, create an account, contact us, or otherwise provide information
  • Automatically, through your use of the Services, including via cookies and similar technologies
  • From service providers, such as Shopify, payment processors, analytics providers, fulfillment and shipping partners
  • From partners or third parties, where permitted by law

How We Use Your Personal Information

We use personal information for the following purposes:

Providing and Improving the Services

To process orders and payments, manage accounts, arrange shipping, handle returns or exchanges, communicate about your purchases, remember preferences, and personalize your shopping experience.

Marketing and Communications

To send marketing emails or promotional messages (only where permitted by law), and to show relevant advertisements based on your interactions with the Services. You can opt out of marketing communications at any time.

Security and Fraud Prevention

To protect accounts, prevent fraud, secure transactions, and detect unauthorized or unlawful activity.

Customer Support

To respond to inquiries, provide assistance, and maintain our relationship with you.

Legal and Compliance

To comply with legal obligations, enforce our policies, respond to lawful requests, and protect our rights and the rights of others.

How We Share Personal Information

We may share your personal information in the following situations:

  • With Shopify and service providers that support our business operations (such as payment processing, analytics, customer support, fulfillment, and shipping)
  • With marketing and advertising partners, in accordance with their privacy policies and applicable law
  • When you direct or consent to sharing, such as for delivery or social media integrations
  • With affiliates or within our corporate group
  • In connection with business transactions, legal obligations, or to protect our rights, users, or Services

We do not sell your personal information in the traditional sense.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information in order to provide and improve the Services.

Some information you provide may be shared with Shopify and processed in countries outside your place of residence. Shopify may also use certain data to support features such as personalized advertising and fraud prevention.

For more information about how Shopify handles personal data and your related rights, please visit:
https://privacy.shopify.com

Third-Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies before providing personal information.

Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Data Security and Retention

We take reasonable steps to protect your personal information, but no system is completely secure. Information transmitted over the internet may not be fully secure.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

  • The right to access or request a copy of your personal information
  • The right to correct inaccurate information
  • The right to request deletion of your personal information
  • The right to data portability
  • The right to opt out of targeted advertising or certain data sharing

You may also opt out of marketing emails at any time by using the unsubscribe link in our emails.

If you are located in the UK or European Economic Area, you may have additional rights, including the right to restrict processing or withdraw consent where applicable.

To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.

International Transfers

Your personal information may be transferred to and processed in countries outside your country of residence.

When transferring personal data from the EEA or UK, we rely on recognized safeguards such as Standard Contractual Clauses or adequacy decisions, where applicable.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.

Contact Us

If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us:

Lovaya LLC
8033 W Sunset Blvd
Los Angeles, CA 90046
United States

📧 hello@lovaya.com

For the purposes of applicable data protection laws, Lovaya LLC is the data controller of your personal information.